SEO Strategy Roadmap
A plan your team can run
Your audits already say what is wrong. This turns them into a queue: every job carries the finding it came from, an owner, an effort in days of your team, and a month. Nothing new is found, and nothing already found is lost.
- One revision included
- Everything in writing
- Built on the audits you have
Sound familiar?
What the audits leave you to decide
- month one
The audit lands. Sixty findings, all of them real, and no two people in the room agree on which one to start with.
- month three
Three items are done, none of them the expensive ones, and the file has stopped being opened.
An audit tells you what is wrong. It does not tell you what to do first, who does it, or what it costs your team.
How the order is decided
The order follows the money
Every finding goes through the same three questions, in this order. The answer decides where it lands, and the order is the product.
Sixty findings, sorted by severity, which is a ranking of how alarming they sound.
Sixty findings in the order they pay back, and the ones that pay back nothing named as such.
The order is the whole product. Everything above it you already own.
The deliverable
What you get
The queue itself
One row per job: what to do, the findings it came from, the owner, the effort in days of your team, and the month it lands in.
Every job has an owner
Developer, SEO or content, so nothing sits waiting on the wrong person for a month.
A number on every finding
Every finding from every report on one sheet, with a running number, so each row of the plan can be traced back to it.
What is not being done
The findings left out, each with the reason. It is what makes the rest a decision.
A written read
Two pages for whoever signs off: what is holding the site back, what happens first, and what is being skipped.
The sheet nobody else sends
What is deliberately left out
Every finding either lands in the roadmap or lands here, with a reason. Nothing is quietly dropped, and the sheet is never trimmed to look better.
Missing structured data on 120 blog posts
None of them are money pages, and the effort is a developer week
Image alt text across the archive
Real, and worth nothing until the pages it sits on rank at all
Move to a headless CMS
You said the CMS cannot change, and a plan that starts with a migration never gets done
These are examples. A plan that contains everything is not a plan.
Before you order
What the roadmap needs to exist
It is built on findings, so there have to be findings. Check your own file against three lines - it takes a minute.
- Each finding says what is wrong, in one line
- Each finding names the pages it affects
- Those pages come with impressions
Analyses bought here, or the Flagship Combo
Everything is already in the right shape. $1,399, and it starts on payment.
Your own audits, all three lines present
Send them with the brief. $1,399, the same as above.
Your own audits, no impressions
Read-only Search Console access covers it - the numbers get pulled from there. Still $1,399.
Audits too thin to work from
Then the honest answer is a Full Technical Audit first, and the roadmap after it. I will say so before any money moves.
A roadmap built without findings is a guess, and a guess at this price is not something I will sell.
How it works
From findings to a dated queue
- 1
Send the brief
Your site, your horizon, who changes what, and the audits you have. Six questions below.
- 2
Findings get numbered
Every finding from every report onto one sheet, with a running number and the pages it touches.
- 3
The queue arrives
The roadmap, the findings behind it, the sheet of what is not being done, and the written read.
Pricing
What the roadmap costs
The findings are already yours. What this adds is the order they get done in, an owner on each one, and the effort written in days of your team.
SEO Strategy Roadmap
$1,399
built on analyses that already exist
- Every finding numbered and placed
- An owner and an effort on every job
- The sheet of what is not being done
- One revision
The horizon comes from your answer, not from a number chosen here.
The brief
Six questions, and four are about your team
Your site?
The site the roadmap is built for.
What horizon are you planning for?
The dates in the roadmap land inside your planning cycle, not next to it.
Who changes the site, and how much actually ships?
Effort is written in days of YOUR team, so a plan they cannot run never gets built.
What do you already have?
The roadmap is built on findings that already exist. This answer decides whether it can start.
What must not change?
Select all that apply. A plan that starts with a migration never gets done.
Where does the roadmap go?
You'll get the invoice and the delivery date there first.
Anything else? (optional)
Your audits, exports, anything the findings live in. Up to 5 files, 45 MB each; for anything bigger, drop a link in the brief.
Got it
What would you like to know?
Only your question is sent - the order is not placed. To place it, go back and send the brief with Send the order - it has a comments field too.
Got it
$1,399 · built on analyses that already exist
Questions
Good to know
Can you build it from audits that are not yours?
Yes, if they are under three months old and each finding names the pages it affects. I spot-check five of them before building on top. If the file is too thin to work from, I say so before any money moves and point you at the audit instead.
Does this find anything new?
No, and that is the point. Everything in the roadmap traces back to a finding you already have. A row without a finding number does not exist in the file.
How long a horizon does it cover?
The one you plan on. If you work in quarters the roadmap lands in quarters; if the team plans a year out, it stretches to a year. The brief asks, and the answer sets it.
What if we cannot do some of it?
That is what the questions about your team are for. Effort is written in days of your people, and anything you said cannot change - the CMS, the domain, the URL structure - never appears in the plan at all.
Will it tell me what traffic to expect?
No. It says what to do, in what order, and why that order. Anyone selling you a number for month six is selling you a number.
What format do I get back?
A formatted XLSX with the roadmap, the numbered findings, the sheet of what is not being done and the sources behind it, plus the written read as PDF.
What if the roadmap is not right?
Cancel before work starts and the prepayment comes back in full. Once work has started, the scope printed on the card is the standard: one revision round is included, and if it still doesn't match that scope, the order is refunded in full. The full wording is on the guarantees page.